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Founded in 1994, in Long Island City, NY

Watchcraft is the horological studio of artist, Eduardo Milieris. The Watchcraft studio, situated among factories and warehouses, is energized by the life of the city, the raw urban environment at work. All the voices, the people, the cultures, are channeled through Milieris’ hands and understanding of art history to create a truly unique and functional accessory.

Milieris is an artist of many disciplines

Milieris is an artist of many disciplines and voices, yet timepieces have been a constant passion over the course of his life. Watchcraft timepieces bring together a range of artistic disciplines, such as welding, sculpture, engraving, and painting. Milieris is an artist who brings a range of mediums into each hand-wrought timepiece. Within each of the thirteen collections there are slight variations of style and design, but each watch is its own piece of art, never mass produced, always authentic.

Giving the artwork a life of its own

Watchcraft timepieces are constructed from naturally oxidized metals that even after being refined by Milieris’ careful artistic process are intentionally not sealed or coated to protect them from the environment. This artistic design choice of Milieris gives the fourth dimension of “time” a chance to continue the artistic process well after the timepiece has been purchased and worn. This subtle facet of Watchcraft timepieces is a form “legacy creativity.” It gives the artwork a life of its own, beyond creator and wearer. All Watchcraft timepieces are powered by a quality Citizen quartz movement and have a one year warranty from the date of purchase.