A direct route to more sales
Heather Skelly
A direct route to more sales ..."But catalogs aren’t the only option. Some artists include their postcards in a direct mail package. Alex Beitler, general manager of WatchCraft in New York City, where artist Eduardo Milieris designs one-of-a-kind watches, says they use folders made from thick, handcrafted paper in a rust-like color. Each is stuffed with equally impressive jumbo postcards, a bio and artist’s statement, business cards and a CD of images. By simply using heavier paper stock, and a unique folder to present all of his promotional material, Milieris’ direct mail piece reflects the same level of professionalism and creativity seen in his watches. “The response from recipients is almost always ‘WOW.’ "
For the complete article please visit, http://www.craftsreport.com/november01/direct.html